Dress Etiquette
Portuguese individuals pay great attention to neat attire in formal social situations, with men typically dressed in dark suits, wearing ties or bow ties, exhibiting great style. Women often wear elegant suits or dresses. In daily life, there are clear distinctions in clothing based on profession and gender. Young male professionals tend to favor loose-fitting suits. Male university students commonly wear sweatshirts and jeans; female teachers generally wear suits.
Posture Etiquette
People in Portugal place importance on etiquette, maintaining an upright posture when speaking with others—especially women, who are mindful to keep their legs together while seated. They dislike prolonged staring at others; such behavior is viewed as inappropriate.
Greeting Etiquette
When meeting, men in Portugal are accustomed to warm embraces and patting each other on the shoulders, while women greet familiar acquaintances with a kiss on the cheek. When meeting foreign friends, they sometimes shake hands. Portuguese people are warm in their hospitality; they always come to the door to greet guests and see them off personally when they leave.
Dining Etiquette
Portuguese cuisine primarily features pasta, with bread being a staple and rice occasionally served. They enjoy beef, pork, and seafood, often consuming potatoes, carrots, etc. Drinking wine is quite particular, with locally produced wines being of lower alcohol content, allowing for moderate consumption.
Celebration and Mourning Etiquette
Bullfighting is a popular entertainment activity in Portugal, with performances held annually around New Year. Unlike Spanish bullfighting, Portuguese bullfighting is conducted on horseback, and the bulls are only injured rather than killed, leading to the term "civilized bullfighting." In late June each year, city festivals are held to commemorate those who have done good for the people. The festivals include fireworks, ceremonies, and singing in the squares.
Business Etiquette
When engaging in business activities in Portugal, it is best to choose the period from October of the current year to June of the next year. Additionally, business hours from noon to 3 PM are non-operational, so it is unlikely to find anyone available during that time. Attention should be paid to attire during business negotiations; even if it is hot, one should not remove their jacket. Many Portuguese businessmen speak French, English, and Spanish. Patience is essential when conducting business with Portuguese individuals.
Tourism Etiquette
Portugal features a central railway of over 700 kilometers that connects major cities and famous scenic spots, providing convenient conditions for tourism. Local shopkeepers are known for their high-quality service, always smiling and attending to customers; apart from food items, other goods can be returned or exchanged within a stipulated time if customers are not satisfied.
