Follow Canadian immigration and life in Canada: Researchers at the University of Kentucky in the United States have found that Canadian consumers prefer beef produced in their own provinces.
Because government definitions of "locally produced" food are often confusing, researchers wanted to further clarify what consumers actually want. They conducted an online survey of 1,013 Canadians, asking them to choose between six types of beef with different prices and different definitions of "locally produced." The results showed that even if the price was significantly higher than other types of beef, "provincially produced" beef was the top choice for Canadian consumers.
The research report concludes that consumers would rather spend more money to purchase products from their own province than products that are merely labeled as "locally produced."