Investment Immigration to Ireland focuses on Irish Immigration Life: Baileys Irish Cream was created in Ireland in the 1970s and is a famous liqueur brand under Diageo. Baileys Irish Cream is sold in many countries around the world and is known as the world's number one liqueur. Baileys Irish Cream is specially designed for women and is widely loved by female consumers globally.
In 1970, when one of the founders of Baileys, David Dand, decided to develop Baileys Irish Cream, he had already identified the positioning of a drink for women. In 1970s Ireland, the entire alcoholic beverage market was dominated by men. Men could drink whiskey and beer, while women would not even go to bars. However, David Dand discovered that women's influence was growing, and there was an urgent need for a drink that belonged to women. Thus, he developed Baileys Irish Cream for the female market. [Liqueur, transliterated from English, also known as "利口酒" or "甜酒", generally refers to a dessert wine made from distilled spirits with added natural flavors, which is favored by women due to its fragrant aroma and sweet taste.]
There is a widely circulated story about Baileys Irish Cream: a famous bartender had a wonderful wife, and they loved each other deeply. One day, unfortunately, the bartender's wife died in an accident. The bartender was heartbroken and lived a lonely life. Until one day on a flight, he met a flight attendant who looked just like his late wife. He felt as if he had been reborn, and all hope in life was reignited. From then on, the bartender pursued the flight attendant passionately. However, the flight attendant could not accept the bartender's love. She told him that sometimes a person's heart can be clouded, and the feelings he had for his late wife and his love for her were completely different emotions, just like milk and whiskey can never mix together. After hearing the flight attendant's words, the bartender walked away silently. He spent a year finally blending milk and whiskey, and added honey to create a harmonious flavor, naming it "Baileys Rock" to prove his love for the flight attendant. When he learned that the flight attendant was finally willing to taste the first glass of Baileys Irish Cream, he couldn't help but add a drop of his tears to the glass. Later, Baileys Irish Cream was taken on the flight by the flight attendant, spreading around the world, and she told everyone who enjoyed Baileys Irish Cream, "This drink, I waited a year for."
When people come to Ireland to seek the story of Baileys Irish Cream, they are always left with a lingering question: what makes the taste of Baileys Irish Cream so wonderful? When they arrive in Ireland, they are warmly welcomed, and simply looking around solves this mystery easily. The creativity of Baileys Irish Cream comes from the combination of traditional Irish distillation methods and the long-standing livestock industry.
With a total of 1,500 farms and 40,000 designated dairy cows! So whether you are drinking Baileys Irish Cream in Norway, New Zealand, California, or China, you can be assured that the cream you are drinking comes entirely from Ireland. These Irish cows breathe fresh air outdoors for nine months a year, eating the finest, most environmentally friendly, and delicious grass. The freshly squeezed milk is transported to the Baileys factory within 36 hours. It is then immediately mixed into cream and added to Irish whiskey. The word "whiskey" comes from the Gaelic term for "the water of life," which was invented by a monk over a thousand years ago. Distilled whiskey was first licensed in Ireland in 1608. Baileys Irish Cream is blended with aged Irish whiskey selected by the master distiller at Bushmills, aged for over three years.
In the UK, exchanging Baileys Irish Cream as gifts during Christmas has even become a traditional culture. It uses a 100% natural production process to blend whiskey and cream together. There is a unique relationship between whiskey and cream, meaning that cream is preserved by whiskey. In fact, cream can be well preserved in whiskey; even a bottle of Baileys Irish Cream that has been stored for two years tastes as fresh as the day it was opened. By mixing chocolate flavor (a unique blend of cocoa powder and vanilla pods), caramel, and white sugar with whiskey and cream, we can enjoy the wonderful Baileys Irish Cream, which is being enjoyed by people all over the world.
The coolest thing about Baileys Irish Cream is its texture. Its ingredients perfectly correspond to the characteristics of modern women—representing both the gentleness of cream and the inner strength symbolized by whiskey. It is worth mentioning that cream and alcohol are two substances that easily separate. The Irish Gilbeys company, a subsidiary of Diageo, spent four years developing the technology to cleverly blend the two. It uses an emulsifier containing plant oils to evenly blend the fermented alcohol, cream, and various Irish whiskeys, forming an emulsion. This patented technology allows Baileys Irish Cream to maintain its unique texture, and its tea-like appearance has won it many female fans. Of course, adding a scoop of ice cream makes it even better.
In 2005, Baileys Irish Cream entered China. Baileys Irish Cream arrived at a good time, as China is the fastest-growing market for foreign spirits globally. In 2010, Diageo began to strengthen the Baileys brand in China, not only filming the first Chinese television advertisement but also building a women's club in Shanghai for brand promotion. In just the first half of the 2012 fiscal year, Baileys achieved a net growth of 43% in sales.
Diageo, the parent company of Baileys Irish Cream, operates in over 180 countries and regions and is listed on both the London Stock Exchange and the New York Stock Exchange. Diageo Greater China (Mainland, Taiwan, Hong Kong, and Macau) was established in 2002, headquartered in Shanghai, and has become one of the leading companies in the Chinese foreign spirits market. Diageo's business spans three major categories: distilled spirits, wine, and beer. It includes a range of outstanding brands, including Johnnie Walker, Haig Club, J&B, Windsor, and other whiskey series; Smirnoff, Ciroc, Ketel One, and other vodka series; as well as Baileys, Captain Morgan, Tanqueray, Guinness, and Shui Jing Fang.
Today, Baileys Irish Cream has become a new favorite among women worldwide, having gained popularity in just thirty years, sold in over 130 countries, with annual sales exceeding four million cases, making it the number one liqueur brand globally, with 2,365 cups of Baileys Irish Cream consumed every minute. In the UK, exchanging Baileys Irish Cream as gifts during Christmas has even become a traditional culture. The charm of Baileys Irish Cream lies in its rich variety of drinking methods, as long as you have enough imagination and creativity. You can mix Baileys Irish Cream that belongs to your joyful moments with your friends or loved ones, adding a touch of sweet pleasure to your companionship.