According to a report by Hong Kong's Ta Kung Pao, the "MasterCard Asia-Pacific Index of Consumer Confidence" shows that the life satisfaction of Hong Kong residents ranks second among developed cities in the region. Singapore leads the list with an index of 63.2, followed by Hong Kong and Seoul, with indices of 61.8 and 52.6, respectively. Among these, Hong Kong residents are most optimistic about their work and financial prospects, with an index of 67.3; followed by a sense of satisfaction at 61.3, personal safety at 59.7, and personal life satisfaction at 59.1.
Regarding work and finances, as one of the most optimistic developed cities in the region, Hong Kong is confident in fixed income (73.5), paying bills on time (75.9), and saving for major purchases (72.0), but is relatively more pessimistic than Singapore and Tokyo regarding employment prospects.
In addition, MasterCard has also launched its first "New Generation Life Satisfaction Index," surveying individuals aged 18 to 64 in the Asia-Pacific region on their outlook for the next generation across various categories, including gender and wealth equality, environment, health, work-life balance, stress, disease, and crime. At the regional level, Taiwan (80.0) is the most optimistic about the next generation's life satisfaction, followed by South Korea (71.8), Hong Kong (69.3), and Singapore (64.7). Hong Kong residents are most optimistic about the next generation's financial prospects (95.9), but feel pessimistic about the family pressures they may face.
Anna Yip, Head of MasterCard Hong Kong and Macau, stated that the results for Hong Kong in both survey reports are truly encouraging. The inaugural "Asia-Pacific Index of Consumer Confidence" shows that Hong Kong is one of the three most optimistic developed cities in the Asia-Pacific region regarding life prospects; furthermore, the "New Generation Life Satisfaction Index" also reflects that Hong Kong residents are the most optimistic about the economic prospects of the next generation.
It is reported that the "MasterCard Asia-Pacific Index of Consumer Confidence" was conducted between May 2014 and June 2015, surveying a total of 16,833 consumers aged 18 to 64 across 33 cities in 17 countries in the Asia-Pacific region. The index and its four component scores range from 0 to 100, with 0 representing the most pessimistic, 100 representing the most optimistic, and 50 representing neutral.