Hong Kong Immigration Life: On September 17, the "Hong Kong · Cultural Creativity · Licensing" seminar, hosted by the National Base for International Cultural Trade (Shanghai) and the Hong Kong Trade Development Council, was held. During the meeting, it was announced that the 2nd China (Shanghai) Pilot Free Trade Zone Cultural Licensing Fair would be held from November 11 to 13, 2015.
The seminar focused on four key themes: expanding domestic and international markets through animation and cultural brand licensing, sharing successful case studies in cultural and artistic licensing, determining brand value and protecting intellectual property, and effectively utilizing Hong Kong's licensing service platform. Mr. Chen Huajun, Chairman of PPW Group, introduced the business methodology of brand licensing, noting that licensing differentiates products, community groups can consolidate target fans, and O2O (Online-to-Offline) achieves the integration of online and offline channels—specifically, building brand image offline and consolidating communities online.
It is understood that the 2nd China (Shanghai) Pilot Free Trade Zone Cultural Licensing Fair is positioned as a high-end, professional event. It adopts an innovative format combining B2B negotiations, thematic forums, and supporting services. It aims to provide a platform for domestic original licensing projects to showcase and trade, create opportunities for exchange and cooperation between Chinese and foreign cultural licensing industries, and help cultural enterprises interact and connect with the international market to achieve professional, market-oriented, diversified, and international development. At the same time, it seeks to introduce international cultural licensing projects and assist overseas licensors and licensing agents in finding partners to expand their licensing networks in the Chinese market.