The Joint Foreign Chamber of Commerce (JFC) recently expressed its support for the Philippine government to join the Agreement Concerning the International Registration of Marks, known as the Madrid Protocol, as it is the most cost-effective way to register trademarks in different countries. JFC stated that once the Philippines joins the aforementioned protocol, its members can obtain trademark protection in 85 countries by simply submitting an application form to the Intellectual Property Office of the Philippines. By providing an efficient and transparent registration mechanism for foreign brands, the Madrid Protocol will also incentivize foreign investment in the Philippines, leading to more job opportunities. JFC urges the Philippine government to join the Madrid Protocol as soon as possible before the end of the year.
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