Cars are an essential mode of transportation in the daily lives of Canadians. Without a car, it is nearly impossible to get around in Canada. Therefore, almost everyone in Canada owns a car, and the country is renowned as a nation on wheels. After immigrating to Canada, it is essential to purchase your own vehicle. With the development of the online society, the way people buy cars is undergoing profound changes, and the internet has become an important method for Canadians to purchase vehicles.
Seventy-five percent of Canadians have used online tools to search for their desired cars. Many have successfully completed their car purchases online. Canadians can fully utilize various car buying websites to execute their purchasing plans, thus saving valuable time that would otherwise be spent searching for their favorite cars at dealerships. Just a few years ago, people were accustomed to selecting cars at dealerships. However, the development of the internet has changed the way people buy cars and has had a profound impact. Now, Canadian car dealers must admit that the internet has completely replaced traditional car buying methods.
More and more Canadians are choosing to conduct car transactions online, especially with the increasing number of consumers engaging in mobile transactions. Today's consumers visit an average of only 1.6 dealerships before making a purchase. This is a significant decrease from the five dealerships visited a decade ago. Sixty percent of potential Canadian consumers check car information on an average of ten dealership websites, and 4S stores are gradually adapting to this change. For example, on car buying websites, they provide dealers with opportunities to showcase their vehicles, and dealers often list "special offer cars" on these sites to attract consumers to visit their showrooms.
The trend of online car buying among Canadians includes:
1. The online car buying process for Canadians should include three stages: 1. Consideration; 2. Search; 3. Purchase. On average, the time required for each stage is: 1. Consideration takes 30 days; 2. Search takes 22 days; 3. Purchase takes 18 days.
2. The internet's role in enhancing Canadians' desire to buy cars is five times more effective than advertising through other media.
3. In 2014, the proportion of car buyers using online tools to search for information rose to 78%, an increase of 12 percentage points from 66% in 2013.
4. The proportion of car buyers obtaining information from professional Canadian car dealers decreased from 62% to 56%.
5. Before visiting a dealership, 50% of car buyers have already decided on the brand and model of the car they wish to purchase.
6. Thirty-three percent of Canadian car buyers have achieved an integrated self-service car buying process that includes consideration, search, and purchase.
For consumers, buying a car online is clearly more enjoyable than dealing with salespeople at dealerships, as they do not have to waste precious time enduring the "persuasion" of car sales staff. With the development of the internet, more and more Canadians will purchase cars online, making online car buying a new method for Canadians.