How to Plan Business Operations for Global Expansion? This Grand Event with a Thousand Attendees Explains It All

On June 21, 2025, the "2025 China Enterprise Global Expansion Cooperation and Exchange Conference," organized and title-sponsored by WorldWay Group, was successfully held in Shenzhen!This was a grand event for Chinese enterprises going global, where a thousand entrepreneurs gathered to unveil a new blueprint for international expansion!WorldWay's residency and citizenship planning helps enterprises go global and reach the world!Nearly 1,000 participants, including founders of renowned Chinese enterprises, domestic and international experts and scholars on global expansion, entrepreneurs, corporate executives, and investors, actively participated.

This roundtable forum discussion was hosted by Ms. Luo Liang, Vice Chair of the WorldWay Wealth Club, and featured six guests: Zhu Youlin, Zhang Xumu, Zeng Shengxue, Lv Shigai, Zhu Biding, and Xie Zhuoheng. The discussion focused on enterprise global expansion and business planning, covering three dimensions: business environment, tax planning, and commercial layout.The dialogue consolidated wisdom from all sides, with guests sharing their practical experiences in sectors such as cross-border e-commerce, gaming, environmental protection, and biotechnology. They discussed how to select appropriate cross-border e-commerce platforms and logistics providers, as well as how to effectively plan for product and enterprise global expansion. At the same time, they emphasized the roles of market-driven factors and cost advantages in global expansion, and encouraged entrepreneurs to seize opportunities to actively expand into international markets.These insights were sharp and direct, injecting strong confidence and providing a clear direction for Chinese enterprises to set sail, while offering practical case references for the participating enterprises.

Mr. Zhu Biding shared his experience in the gaming and beverage industries regarding global expansion, as well as his observations on globalization trends. Drawing on his experience as a serial entrepreneur and angel investor, he shared success stories of his gaming ventures and the Genki Forest brand. He proposed three core elements for enterprise global expansion: mindset, track, and capability, and combined with the advantages of Chinese enterprises, discussed how to seize opportunities in the global market, emphasizing the potential and importance of Chinese brands going global.

Mr. Xie Zhuoheng shared his experience in the cross-border e-commerce field, emphasizing the importance of brand globalization and the significance of selecting the right platforms, logistics, and ensuring compliance. He advised enterprises to expand globally with a budget and careful planning to avoid bottomless investments.

Mr. Zeng Shengxue shared his insights and suggestions on enterprise global expansion from the perspective of the environmental protection and health sectors. He shared his experiences as an entrepreneur and chamber of commerce president, emphasizing the challenges and opportunities enterprises face in the post-pandemic era. He also reflected on quality and brand building through his personal experience with immigration and enterprise global expansion, and emphasized the importance of choosing a good intermediary.

Mr. Lv Shigai analyzed the motivations for enterprise global expansion from an economic perspective, proposed theories of cost-driven and market-driven expansion, and shared his insights on corporate internationalization. He shared cases and personal experiences regarding enterprise global expansion, emphasizing the importance of leveraging the advantages of Chinese enterprises and combining them with local resources to achieve internationalization.

Mr. Zhang Xumu shared his experience of returning from overseas and his observations on the international market, emphasizing the potential and opportunities for the Chinese pharmaceutical industry to go global. He proposed the development potential of Shenzhen in the biomedical field and encouraged entrepreneurs to seize investment opportunities to promote industrial development.

Mr. Zhu Youlin emphasized Hong Kong's advantages in internationalization. With its unique institutional advantages, WorldWay environment, and mature financial system, Hong Kong plays a very important role in the process of Chinese enterprises going global. Hong Kong has a high degree of internationalization and advantages in language and culture, which can form an unbeatable combination with the productivity and capabilities of mainland enterprises. He encouraged entrepreneurs to consider cooperating with Hong Kong when expanding globally, proposed the potential for cooperation between Hong Kong and mainland enterprises, and hoped that entrepreneurs would not forget Hong Kong and should utilize its international nature to promote the international development of their enterprises.

At the end of the roundtable forum, the guests provided a concise summary of the discussion and offered insightful prospects for the future development of Chinese enterprises going global. They delved into the strategic significance of global layout and systematically analyzed how to fully leverage the core advantages of Chinese enterprises in supply chains, technological innovation, and market response speed, providing participating entrepreneurs with practical paths for international development. The participating guests unanimously expressed that the forum content was substantial and rewarding, and everyone looked forward to more such high-quality exchanges in the future.

The 2025 China Enterprise Global Expansion Cooperation and Exchange Conference was hosted by the Shenzhen Wuhan University Alumni Association and the Wuhan University Shenzhen Research Institute, and organized by WorldWay Group and the International Exchange and Cooperation Committee of the Shenzhen Wuhan University Alumni Association. The conference received strong support from the Shenzhen Office of the People's Government of Hubei Province and the Department of Commerce of Hubei Province, and was strongly assisted by more than 20 chambers of commerce and institutions, including the China Entrepreneur Research Center, Wuhan University Alumni Associations in New York/Shanghai/Macau/Hong Kong, the Shenzhen Enterprise Confederation, the Shenzhen Entrepreneur Association, the Shenzhen Hubei Chamber of Commerce, the Shenzhen Cross-Border E-Commerce Association, the Guangdong Shenzhen Customs Brokers Association, the Jiangsu Chamber of Commerce in Guangdong (Shenzhen), the Shenzhen Shaanxi Revitalization Promotion Association, and the WorldWay Wealth Club.

As the only immigration service institution deeply involved in organizing the conference, WorldWay Group, with 27 years of experience in global residency and citizenship planning, helps Chinese entrepreneurs reach the world. With its outstanding expertise in the field of "Global Residency and Citizenship Planning," WorldWay always stands side-by-side with Chinese entrepreneurs, providing them, their families, and their enterprises with comprehensive and professional overseas development services and support.In the future, WorldWay will continue to deepen its platform advantages, helping Chinese enterprises and entrepreneurs seize broader overseas opportunities and jointly draw a new blueprint for sailing to the world!