Over the past few days, I am sure many of you have seen your Weibo and WeChat feeds flooded with news of Canadian Prime Minister Trudeau’s second visit to China! His Tom Cruise-like looks, approachable demeanor, and iconic colorful socks have all become hot topics for the public.
Canadian Prime Minister Justin Trudeau arrived in Beijing on December 3 to begin his second visit to China during his term. Prime Minister Trudeau, who has 170,000 followers in China, took a non-traditional approach to this visit: his first stop was a tech company, ostensibly to “gain followers”—oh no, naturally, it was for an official state visit. During the events on the 4th, he personally went out of his way to promote Canada’s tourism resources.
Prime Minister Trudeau expressed full confidence in the development of China-Canada tourism, noting that Canada has opened seven new visa application centers across China, making future travel to Canada more convenient for Chinese citizens.
Against the backdrop of increasingly close economic ties between the two countries, China and Canada announced in 2016 that they would designate 2018 as the Year of China-Canada Tourism, agreeing to expand cooperation to promote two-way tourist traffic. According to the memorandum of understanding on tourism cooperation signed by the two sides, the governments agreed to double the number of visitors between the two countries by 2025. During this period, China and Canada will hold cultural events, including exhibitions, musical performances, and theatrical shows.
On the morning of December 4, 2017, the logo for the 2018 “Year of China-Canada Tourism” was officially unveiled in Beijing. Visiting Canadian Prime Minister Justin Trudeau, China National Tourism Administration Chairman Li Jinzao, and Minister of Small Business and Tourism of Canada, Bardish Chagger, jointly unveiled the logo.
Huge Potential in the Tourism Industry Market
Prime Minister Trudeau stated that alongside the unveiling of the China-Canada Tourism Year logo, the official website for the Year of Canada-China Tourism has also been launched, providing more practical information for travelers from both countries. In the future, cooperation between China and Canada in the tourism industry will become even closer.
In fact, as of September 2017, the number of Chinese tourist arrivals for the year reached 557,178. According to the “2017 Annual Report on China’s Outbound Tourism Development” released a few months ago by the National Tourism Administration, in 2016, the number of Chinese tourists visiting Canada was less than one million, ranking only fifteenth among all outbound destinations. Considering that data from the record-breaking National Day Golden Week has not yet been announced, the number of tourists between the two countries is expected to maintain strong growth this year and next. It is worth mentioning that a large number of Chinese students go to Canada to study, and China has become the top source of international students for Canada.
“Highly Attractive” Prime Minister Recommends New Ways to Experience Canada
In 2016, during Prime Minister Trudeau’s first official visit to China, 17 agreements were reached, some of which involved tourism projects. His promotion of Canadian tourism has been praised by his own citizens. The Tourism Industry Association of Canada (TIAC), representing the national tourism industry, was thrilled and expressed its full support. The Association’s President and CEO stated that since the Chinese government approved Canada as an overseas destination for Chinese citizens in 2010, the number of Chinese tourists visiting Canada has grown steadily, and China has become Canada's second-largest source of international visitors.
For this “adventurous” Prime Minister, travel is a lifelong passion. He once described Canadian tourism this way: from the surf culture of Tofino to the Northern Lights of the Northwest Territories; from the historic sites of Quebec to the vibrant energy of Toronto... perhaps only Canada can offer you such marvelous experiences all in one place. In addition to its diverse landscape, Canada also boasts a long and rich history. Travelers can also take some time to learn about Canada’s Indigenous peoples, including First Nations, Métis, and Inuit, who have inhabited this land for thousands of years.
Justin Trudeau Attending the Winter Carnival in Quebec
When asked about recommendations for foreign tourists, Prime Minister Trudeau said: Travelers can go to Banff National Park and hike around lakes nourished by glaciers; ride bikes under rocky cliffs along the Cabot Trail; or kayak in Haida Gwaii... Of course, there are even more ways to explore the beauty of Canada.
Vast, magnificent, and rich—these words are etched into this country across the Pacific, but these terms are not enough to describe even a thousandth of its charm. Today, Canada, this beautiful country, is opening its arms to receive everyone’s expectations, dreams, and arrival.
Recently, Canadian immigration authorities have introduced a series of new favorable policies: aiming to accept one million new immigrants over three years; Canada’s new tourism visa policy is green-lighting Chinese citizens first; and future immigration applicants may even be exempted from medical examinations... With such open and superior policies, Canada is welcoming and attracting new immigrants. What are you still hesitating for? Now is the time to invest in Canadian immigration!
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