Athens is the economic, financial, industrial, political, and cultural center of Greece, as well as one of the commercial hubs of the European Union. Although the economic crisis has greatly impacted Greece, it seems to have little effect on shopping in Athens. The bustling shopping streets and major shopping malls, along with various markets and flea markets, are lively every day. From popular brands to the world's top luxury goods, from various second-hand items to unique creations by street designers, there is something for everyone. With December 12 approaching and the Christmas season near, it’s another shopping frenzy. So where should you shop in Athens, Greece?
Plaka District
The Plaka District is the most attractive shopping area for tourists in Athens, located at the foot of the Acropolis, showcasing the charm of 19th-century Athens through its old buildings. In Plaka, you can find typical Greek souvenirs, such as gold and silver jewelry with classical Greek patterns, traditional clothing, dolls, oil paintings, travel books and maps, natural sponges (70% of the world's natural sponges come from the Aegean Sea), olive oil skincare products, olive oil with spices, dried fruits, special commemorative bottles of Ouzo (Ouzo is the national drink of Athens), honey, blue eye charms, Aegean blue artworks, small houses, and many handcrafted shops.
Ermou Street
Ermou Street is the most fashionable shopping street in Athens, leading directly to Syntagma Square and the Parliament building. It features boutiques selling fashion, shoes, accessories, and furs, as well as unique gold and silver craft shops. The street is lined with beautiful shop windows, allowing for both shopping and leisurely admiration. There is also a lovely Byzantine-style church (Kapnikareas) dating back to the 11th century, which is a great photo spot. In the evening, the street is illuminated, and people stroll about, creating a vibrant atmosphere.
Monastiraki Flea Market
Located west of Syntagma Square, Monastiraki Flea Market is a historic and vibrant square that retains the architectural style from the Ottoman Empire and Byzantine art. Athenians love to come here on weekends to hunt for treasures. You can browse for your favorite trinkets like a local or wander aimlessly. If you want to take a break after shopping, there are some nice cafes and restaurants nearby, and you can try some of the local fruits, which are very cheap and sweet.
Attica Department Store
This shopping mall is located on the left side of Syntagma Square, near Athens' "Neoclassical Trilogy," and is one of the larger shopping malls in the city center, primarily featuring local Greek brands, such as the well-known Greek accessory brand Folli Follie, along with other clothing and shoe brands. The first floor is dedicated to cosmetics, with popular local cosmetic brands Korres and Apivita that use all-natural ingredients.
City Link
Located in the heart of Athens, City Link is a paradise for brand lovers, featuring brands such as Hermès, Cartier, Bulgari, D&G, LV, Prada, Omega, Mulberry, Meissen, and more, with a total of 360 boutiques and 860 different brands of women's, men's, and children's clothing, sportswear, jewelry, luggage, and home goods. It is the largest high-end department store in Greece, comparable to Harvey Nichols and Harrods in the UK and Galeries Lafayette in France, making Athens one of Europe's renowned shopping cities. Additionally, Attica City Link is also close to Syntagma Square, Kolonaki Square, Ermou Street, and Omonoia Square.
Greece has two officially designated national discount shopping periods each year, one in the summer from mid-July to late August, and the other in winter (after Christmas and New Year) from mid-January to mid-February. Each discount period generally lasts between 30 to 45 days, making it a golden shopping opportunity that should not be missed! The beautiful and romantic Greece not only attracts numerous tourists but also sees significant development in industries such as real estate. Many investors recognize Greece's immense investment potential. As one of the popular destinations for investment immigration, Greece has a well-established EU education system. After obtaining permanent residency in Greece, investors' children can enjoy free education in public schools. Moreover, Greece has a comprehensive prevention and emergency system, and its healthcare system is very well developed, providing various benefits for investment immigrants.
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