The American version of "Double Eleven" is called "Cyber Monday," which occurs every year after Thanksgiving and marks the beginning of the year-end shopping season. Consumer spending in the United States accounts for approximately 70% of the Gross Domestic Product, serving as the main engine for economic growth. Consumer confidence and spending largely determine the growth prospects of the U.S. economy. Despite low growth in the U.S. economy this year, consumer purchasing power remains strong. From a living perspective, the living conditions of Americans are consistently good, which is also a reason why the United States attracts many people from various countries to immigrate. Currently, immigrating to the United States through investment is the simplest way. Immigrating to the United States also has its own "Double Eleven," which aligns well with the living habits of the Chinese people.
In the United States, the first day after Thanksgiving is known as "Black Friday," marking the beginning of the year-end shopping season, followed by "Cyber Monday," which is similar to China's "Double Eleven." According to overseas media reports, this year's shopping festival "Cyber Monday" will start early. Walmart has decided that the largest online shopping day of the year, "Cyber Monday," will no longer start on Monday but will begin on the Sunday after Thanksgiving.
This year, Walmart will launch all "Cyber Monday" deals for the first time on the Sunday after Thanksgiving, rather than starting at midnight on Monday as in previous years. It is reported that "Cyber Monday" dates back more than a decade when people began using high-speed internet at work to purchase items. They would shop at malls over the Thanksgiving weekend and then buy the items they saw in stores online on Monday. However, Walmart.com CEO Fernando Madeira stated that now, with internet access available anytime and anywhere, there is no longer a reason to limit this shopping day to weekdays.
Adobe Analytics estimates that this year, online sales on "Cyber Monday" in the United States are expected to exceed $3 billion for the first time, potentially setting a record for the largest single-day online sales in U.S. history. If this year's "Cyber Monday" sales indeed surpass $3 billion, it would represent a 12% increase compared to 2014. Looking back to 2012, "Cyber Monday" online sales were less than $2 billion. Adobe believes that during the entire shopping season from November to December this year, online sales in the United States will reach $83 billion, equivalent to an 11% year-on-year growth.