WorldWay reports: On September 22, new media in Athens reported that, according to data from the Hellenic Statistical Authority, the tourism industry plays a significant role in the Greek economy. To attract more Chinese tourists, Greece is improving its infrastructure and service quality through various means. They hope that more Chinese tourists will learn about Greece and come to invest.
Elena Koundoura, the then Minister of Tourism of Greece, mentioned in an exclusive interview that the total number of Chinese tourists expected to visit Greece in 2015 will be double that of the previous year. "China is a tourism market that we value highly. Chinese tourists are not only interested in culture and history but also enjoy shopping and experiencing local cuisine and fine wines," said Elena Koundoura, who hopes that all visitors who have been to Greece will promote Greece upon returning to China, allowing more Chinese people to understand Greece and its investment environment.
Maria Vlahaki, Secretary General of the Ministry of Education and Culture of Greece, stated that both Greece and China have a long history and culture, and she hopes that more Chinese tourists will follow the Silk Road to Greece to experience the unique charm of another ancient civilization.
"To protect Greece's cultural heritage, Greece has taken various measures in multiple areas. We have debated for over thirty years on how to construct the new Acropolis Museum, aiming to create a very harmonious atmosphere that closely integrates ancient artifacts with modern visuals, while also providing perfect shelter for archaeological sites and offering a new experience for visitors coming to experience ancient Greek culture," said Maria Vlahaki.
Elena Koundoura told reporters that the Greek tourism department promotes itself through various means, such as actively encouraging bilateral exchanges, participating in as many tourism expos as possible, promoting media coverage, and utilizing Chinese online platforms to broadcast promotional videos, as well as encouraging airlines to establish direct flights between Greece and China.
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