The 10th China-Northeast Asia Expo (hereinafter referred to as the Northeast Asia Expo) was held from September 1st to 6th at the Changchun International Convention and Exhibition Center in Jilin Province. Among the exhibits, the Hong Kong Fashion Pavilion attracted tens of thousands of local citizens to visit and shop due to its unique appeal.
"Hong Kong is the largest foreign investor in Changchun. In the past, this was mainly in real estate, but in the future, we look forward to making breakthroughs in sectors such as retail and electronic products." Leung Kwok-ho, Director of Manufacturing Industry Promotion at the Hong Kong Trade Development Council (HKTDC), who is attending the Northeast Asia Expo in Changchun, Jilin, stated in an interview that he hopes to use this platform to help Hong Kong products expand into the Northeast Asian market.
Since September 2011, the HKTDC has set up a "Hong Kong Fashion Pavilion" at the Northeast Asia Expo to showcase and promote Hong Kong brands and fashion trends, helping Hong Kong businesses tap into the vast Northeast and Northeast Asian markets. In 2013, the Hong Kong Fashion Pavilion attracted over 300,000 local citizens to visit and shop.
At the Northeast Asia Expo in Changchun, the "Hong Kong Fashion Pavilion" became one of the most popular venues. This year, the HKTDC once again organized 55 Hong Kong companies and over 100 brands to participate, covering categories such as apparel, fashion accessories, fashion boutiques, beauty products, household goods, and food. According to reports, the Hong Kong Fashion Pavilion not only engages in on-site retail sales but also shoulders the responsibility of trade promotion. During the exhibition, the HKTDC will host nearly 100 "one-on-one business matching" meetings, inviting importers, agents, distributors, and retailers from the Northeast Asia region to visit and arranging free business matching for exhibitors.