On the morning of the 28th at 10:00, the Sasa store in the Golden Plaza, Hong Kong was bustling with crowds, with the three-story store filled with consumers, and some people were still lingering at the entrance unable to enter the store. The long queue at the cash register extended from the first floor along the stairs to the second floor, with consumers waiting up to half an hour to check out. Mr. Li, a busy staff member in the store, said: "I am very excited; the morning foot traffic exceeded ten times that of a usual day."

       The "Future Store" created by Alipay and Sasa International Holdings Limited was trialed on the 28th in Hong Kong, attracting a large number of customers to queue for the experience. As Asia's largest cosmetics retail chain, Sasa International Holdings Limited has always been a "golden signboard" in Hong Kong's tourism retail industry. Every year, a large number of mainland consumers come to Hong Kong to shop at Sasa. Sasa stated that Alipay is the most familiar and relied-upon mobile payment method for mainland tourists, as it is not only convenient and fast but also solves the hassle of exchanging foreign currency. The collaboration between the two has also, to some extent, stimulated the enthusiasm of mainland tourists for shopping in Hong Kong.

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