Singapore Immigration Singapore Life: For television programs, content monitoring is particularly important. In layman's terms, this is what is often referred to as viewership statistics, such as which television program content users watch most frequently during a certain time slot, and it also includes a great deal of professional-level big data analysis. Recently, the Media Development Authority, the department responsible for television regulation in Singapore, announced that it will commission the renowned company GfK to conduct professional market research to compile statistics on the current development of television media in Singapore.
GfK stated that it will use big data to analyze television viewers in Singapore. The television viewers participating in the analysis include those using traditional cable television, smartphones, tablets, and PC users. This survey project will last for three years, starting from the beginning of 2015, and the initial survey results will be made public around 2016.
Kenneth Tan, Assistant Chief Executive Officer of the Media Development Authority of Singapore, stated that the way users watch television programs has changed significantly, and various platforms, including television, have developed rapidly. It has gradually shifted from traditional television to products such as mobile phones and tablets. Therefore, feedback through big data surveys will help collect user viewing habits and record user usage patterns, making it easier for cable television operators to produce more television content that users are interested in.
