UK Investment Immigration focus on Life in the UK: According to the supplier, the new mini cigars produced by Scandinavian Tobacco Group will be cheaper than any cigarettes or cigars currently on the market.
In mid-May, Break cigars will be launched nationwide in the UK. These cigars feature a filter, are the same size as regular cigarettes, and are wrapped in natural Ecuadorian tobacco leaves. The cigars will be sold in Silver (smooth taste), Blue (rich), and Menthol varieties.
Break cigars are available in both price-marked and standard packs, with a 17-stick pack priced at £4.59, equivalent to 27 pence per stick—whereas the cheapest cigarettes currently on the market are priced at £6.25 for 19 sticks, nearly 33 pence per stick.
Scandinavian Tobacco Group stated that these products will appeal to time-pressed cigar enthusiasts and budget-conscious cigarette smokers.
"Over the past three years, we have seen small cigars become extremely popular in Europe," explained Alan Graham, Marketing Manager at Scandinavian Tobacco Group UK. "As price remains a key focus for many smokers, we expect this trend to continue, which is why we are introducing this sub-category to the UK market."
Graham said that this style of cigar is the fastest-growing sub-category in Europe, accounting for 3.45 billion of the approximately 5 billion cigars sold in 2013.
He added that it is quite important to introduce this product to the market now, before the tobacco display ban is extended to small shops next April.
"By meeting this growing demand for cheaper cigarette alternatives, selling Break small cigars will attract repeat customer visits," he said.
