UK Investment Immigration focus on Life in the UK: According to a report by The Times of India on September 26, a new report released by the UK market research and consulting firm Opinium Research indicates that British men are beginning to value their appearance as much as women, with over 3 million men in the UK now wearing makeup before going to work every day.
Opinium Research conducted a random survey of over 1,800 British men. The results show that approximately one in seven British men who identify as "metrosexual" use cosmetics daily, such as eyeliner, nail polish, and anti-wrinkle cream. Among the men who wear makeup, one-quarter admitted that they wear it at least once a week, while another quarter stated they feel uncomfortable if they do not wear it.
Furthermore, the survey found that over one-third of British men borrow cosmetics from their wives or girlfriends, and about 40% of women assist their husbands or boyfriends with applying makeup.
The most popular cosmetics among men include hair dye, eye cream, anti-wrinkle products, eyeliner, and tanning products. However, they admitted to also using concealer, face powder, nail polish, and lipstick.
British men spend an average of 21 minutes per day applying makeup, compared to an average of 41 minutes for British women. James Enders of Opinium Research stated that makeup on male celebrities is now considered a normal phenomenon.
