For those immigrating to Portugal, pay attention to Portuguese economic news: Reporters have learned that Turismo de Portugal has officially entered the Chinese market through a partnership with TravelLink Marketing (TLM) and has appointed TLM as its representative office in China. This new appointment has been effective since February 1, 2014.
In 2014, Turismo de Portugal established its first representative office in China. Through close cooperation with the Chinese tourism industry, it will promote Portuguese tourism resources in depth, tailor tourism products for the Chinese market, and attract more Chinese tourists to visit Portugal. Currently, China has become Portugal's largest source of tourists outside of European Union countries. According to statistics, 17 million Chinese outbound tourists (approximately 36.2% of the total) chose long-haul destinations outside of Northeast Asia in 2012; among them, 420,000 traveled to Southern European destinations, including Portugal. According to data from the Bank of Portugal, from January to November 2013, the spending of Chinese tourists in Portugal increased by 167.7% compared to 2012, reaching 19.17 million euros.
Tourism is a priority industry for Portugal. Portugal has formulated a clear tourism promotion plan, which also makes it a highly competitive tourist destination. Including the capital Lisbon, the southern regions of Alentejo and Algarve, the central region, and the northern regions of Porto and the Douro Valley all attract more tourists from all over the world with their rich and diverse tourism resources and characteristics.
