THE STAIRS is a multi-brand boutique created by Hong Kong Chuangyi Brand Limited, featuring a collection of new designer brands and fashion boutiques from around the world, aiming to establish a unique international fashion trend station and international high-end fashion brand in Asia.
Most of the brands curated by THE STAIRS are being introduced to the Chinese market for the first time, often showcasing the latest and most popular clothing collections of the season, along with selections from major fashionable brands such as Cachare, Aqua Jeans, Silvian Heach, COLLECTION PRIVEE, Luciano Padovan, Marchand Drapier, and more. Other renowned brands include the Italian niche brand C'N'C, the romanticist master John Galliano, the soulful menswear designer HAMAKI-HO, as well as Antonello Serio, Philosophy, Blugirl, FIORUCCI, CoSTUMENATIONALE, and others.
A buying store is a commercial model developed by Europeans, also known as a buying style operation. It refers to a store that curates fashion items, accessories, jewelry, handbags, shoes, and cosmetics based on the unique fashion concepts and tastes of target customers, bringing together various brands.
In Hong Kong and Taiwan, buying stores are typically located within shopping malls as independent stores within stores; in Europe and America, these stores primarily take the form of street shops and have a history of nearly a hundred years. However, the buying store model is not yet common in Mainland China, mainly concentrated in first-tier cities such as Beijing and Shanghai.
In recent years, Wuhan has also seen the arrival of many buying stores, such as the trendy brand AIT that opened in Wuhan International Plaza, which is a fashion buying store. As a burgeoning fashion label, buying stores are increasingly favored by trendsetters and fashion enthusiasts in Wuhan.
