The initiative will kick off with the BBC's coverage of "Museums at Night," one of the most famous large-scale nocturnal cultural events in the UK. The BBC will broadcast "Museums at Night" live and produce special programs for the occasion.
According to Hall, the BBC will invest an additional £3 million to produce television and radio programs related to culture and the arts, and to host an online arts festival. The BBC will organize the filming of Shakespeare's classic works and will broadcast more theatrical performances, exhibitions, concerts, and other arts events, covering the Royal Academy of Arts Summer Exhibition, the Liverpool Biennial, the Manchester International Festival, and art exhibitions at the National Galleries of Scotland and the British Museum. The BBC will also appoint senior arts figures as program consultants, such as Nicholas Serota, Director of the Tate, and Alex Poots, Director of the Manchester International Festival.
Hall stated: "I want arts and music to be on a par with news. From now on, arts will be at the heart of what we do."
