Luzhou Laojiao to Enter the UK Chinese Market

    Focus on UK investment immigration and the UK economic market: Luzhou Laojiao Baijiu will be sold in the UK market through local distributors and duty-free shops, targeting the Chinese community first before expanding to local consumers.

In the initial stage of sales in the UK market, the consumer base for Luzhou Laojiao Baijiu will primarily be Chinese consumers. Xie Ming, Chairman of Luzhou Laojiao Co., Ltd., told Sina Finance: "In the UK, the Chinese consumer market has broad prospects. Luzhou Laojiao hopes to leverage the promotion and dissemination by the Chinese community to gradually break into the local UK market."

 

 

"First, let the Chinese people become familiar with and recognize Luzhou Laojiao Baijiu, develop and promote it among our own people, and then introduce it to local UK consumers, thereby promoting the development of the liquor in overseas markets," Xie Ming explained.

Regarding sales channels, Luzhou Laojiao will mainly rely on local UK distributors and duty-free retailers. Currently, specific details are still under discussion.

"Considering the UK consumers' level of acceptance of new products, we will incorporate British cultural elements into product packaging and labeling. This will make it easier and clearer for UK consumers to understand the product and stimulate their desire to consume," said Xie Ming.

Xie Ming made his intention to fully enter the European market clear. Luzhou Laojiao's sales in Europe are currently still under negotiation, with countries visited including Germany, the UK, and Ireland. When conquering the European market, Luzhou Laojiao is willing to carry out some localized innovations, such as adding ice cubes to the Baijiu. On one hand, this caters to the tastes of Europeans (the British) and respects European drinking culture; on the other hand, it does not change the flavor of the Baijiu.

Luzhou Laojiao's overseas market headquarters is located in Hong Kong, and its international market promotion has already begun, though it has not yet formed a significant scale. Xie Ming expects the overseas market sales share to reach 1%-2%. Product pricing will first consider the UK consumer group and their level of acceptance; secondly, it will focus on cooperating with local enterprises to reduce overall operational costs.

In addition to this, Luzhou Laojiao is currently widely sold in Southeast Asia. This is because there is a large distribution of Chinese people in Southeast Asia, and Chinese consumers account for a significant share.