It is reported that the Google retail location is situated at 131 Greene Street, covering approximately 8,000 square feet, just a few doors away from the eyewear giant Warby Parker. Interestingly, the Apple SoHo retail store is also located nearby.
Google is no stranger to physical retail operations. In 2011, the company opened its first Android store in Melbourne, Australia, and subsequently established retail spaces in Europe.
Of course, Google is not the only tech giant interested in retail. Apple generates significant revenue through its retail stores, Microsoft has 63 retail locations worldwide, and Samsung also plans to open 60 specialty stores in Europe this year.
For Google, opening a retail store carries certain risks, as the sales volume of all products will be exposed to public scrutiny. However, Google opening a retail location in the United States signifies that the company has taken the first step toward transformation. It is speculated that Google will showcase products such as modular phones, Google Glass, and Chromebooks in the retail store.
