Focusing on Spanish immigration and Spanish education: “We may be the only social website in the world dedicated to promoting financial literacy education for minors,” proudly stated Raul de la Cruz, founder of the "Keepunto" website, in the office located in the center of Madrid, Spain.
The slogan of "Keepunto" is "Building a Virtual Bank for Children." De la Cruz said: “Before children officially own their wealth and interact with banks and other financial institutions, they need to undergo simulated training to cultivate the right wealth perspective.”
The use of the "Keepunto" website is very simple. After registration, children will have their own accounts with an initial capital of 150 Kee (the virtual currency set by the website). Subsequently, the system will issue tasks and challenges daily. These tasks can be personal or require collaboration with other children, including knowledge quizzes, current affairs commentary, and some sports training. After completing the tasks, children need to submit evidence for review by the website administrators, and upon approval, they will receive corresponding rewards—varying amounts of Kee. Once they accumulate a certain number of Kee, children can choose to redeem items rewarded by the website or save to earn interest.
“These arrangements mainly aim to help children understand two points: first, money does not fall from the sky; it needs to be earned through effort; second, life involves many choices, whether to spend or save, and children can experience and learn through practice,” said De la Cruz. Due to its practicality and fun, the "Keepunto" website has gained 80,000 users within just 11 months, 90% of whom are teenagers aged 14-24. Both children and parents have given positive feedback on this project.
Jose Velasco, head of the Aviva Institute in Spain, stated in an interview: “Children need to know that money is not unlimited and must be earned through labor. Instilling the right wealth perspective can help children better master their lives.”
