Follow U.S. Investment Immigration for updates on life and politics in the United States: What to do when you suddenly want a beer while camping? A company in Alaska that specializes in outdoor activity beverages has launched "instant beer"; just add water to their "beer powder" and you can enjoy a drink anytime. This amazing "beer powder" is expected to be available in the United States and Canada by mid-September.
According to reports, the Alaskan beverage manufacturer Pat's Backcountry claims that after adding water and beer powder to their special cup, consumers can enjoy instant beer that tastes, smells, and has an alcohol content almost identical to traditional beer.
Sam Hobbs, the sales manager of Pat's Backcountry, stated that the product is not yet on the market but will be available soon. He said: "We hope to launch in mid-September, with a four-pack priced at $9.95." The special cup designed to create bubbles will be priced at $39.95 each.
The company’s website explains that their process of concentrating the beverage into powder is quite different; they do not brew beer and then remove the moisture. They start brewing in an almost waterless environment and carefully control the brewing conditions and fermentation levels. However, sales manager Hobbs remains tight-lipped about the specific brewing process.
Pat's Backcountry will launch both light and dark beer flavors, with the product initially available in the United States and Canada before expanding to the European market.
