This time, Turismo de Portugal has initially established offices in Beijing and Shanghai, and subsequently intends to open offices in Chengdu and Guangzhou. It is understood that China has now become Portugal's largest source of tourists outside of European Union countries. From January to November 2013, the spending of Chinese tourists in Portugal increased by 167.7% year-on-year compared to 2012, reaching 19.17 million euros. "The establishment of these offices is intended to help more Chinese people understand Portugal as a travel destination, tailor tourism products for the Chinese market, and attract more Chinese tourists to visit Portugal." A representative from the Turismo de Portugal Shanghai office stated that they will next launch tourism routes themed around World Heritage sites, authentic Portuguese cuisine, and golf for Chinese tourists. She also noted that Chengdu is a hub city in the southwest region with an aviation network that reaches across the globe, and they place great importance on the Chengdu market.
