According to a comprehensive report by Worldway: On August 11, citing local media, the Spanish Oulang website reported that a survey of Chinese tourists shows that nearly 52% of Chinese tourists spend the majority of their travel budget on shopping.
This data was concluded from a survey of over 3,000 Chinese tourists regarding their spending in Spain. Excluding accommodation costs, the average daily expenditure per Chinese tourist has reached 785 Euros.
However, there is a significant disparity in the data based on gender. Compared to the average daily expenditure of 647 Euros for men, the average daily spending of Chinese female tourists in Spain has reached 925 Euros.
It is reported that only 56% of people consider sightseeing their primary goal. Another survey shows that 73% of tourists consider visiting attractions to be the most important, while 64% of people believe that tasting local specialty cuisine is also very important.
In addition, traditional tourism activities such as enjoying the sun, beaches, and visiting museums are very popular among tourists over 35 years old. Meanwhile, younger Chinese tourists are more inclined to dine in high-end restaurants, shop, watch performances, and attend concerts. This data represents a 35.1% increase compared to similar tourists in 2013.
According to a report by the Madrid branch of the European Press Agency, the number of Chinese tourists traveling to Spain is growing at a rate of 20% to 25% per year. It is expected that the number of Chinese tourists will reach 300,000 this year and reach 1,000,000 by 2020.
It is estimated that in 2014, the total expenditure by Chinese tourists for travel to Spain will reach 612 million Euros. Excluding group tour fees, the average daily expenditure of each Chinese tourist in Spain is 167 Euros, with shopping expenses during the trip being approximately 350 to 800 Euros, which is far higher than spending on food and accommodation.
Worldway Editor
