WorldWay Comprehensive News: A survey by RVC indicates that Canadian industry representatives generally believe that the top five areas of interest for Chinese tourists visiting Canada are wildlife viewing, northern lights viewing, visiting parks, sightseeing or nature-based adventure experiences, and cruise travel. Regarding market development in China in 2014, the Canadian industry believes that independent travelers aged 20-45, traveling with family and friends, represent the fastest-growing customer segment in the Chinese market. Furthermore, Chinese tourists are showing increasing interest in vacation activities such as cruises and skiing. Content marketing through social media will effectively stimulate Chinese tourists' interest in visiting Canada; leisure travel and overseas study tours will continue to show growth, and the expansion of China UnionPay credit card services into Canada will provide greater convenience for Chinese tourists.
It is understood that Canada's four major provinces with rich tourism resources—British Columbia, Alberta, Ontario, and Quebec—have all established specialized agencies in China to develop the Chinese market. During RVC, many Canadian tourism enterprises met with Chinese buyers and presented specially prepared Chinese-language brochures and video materials, while highlighting their specialized services for Chinese guests, such as Chinese-speaking tour guides and lodging and dining options tailored to Chinese tastes. For example, Delta Hotels in Canada launched the “China, Hello” featured service, and the Banff Lake Louise Tourism bureau launched a Chinese website and established partnerships with Kaixin001, Sina Weibo, and Youku. All of these initiatives left a positive impression of Canada's sincerity on the Chinese industry representatives attending RVC.
