Worldway Comprehensive Report: China has become a new pillar of Portugal's tourism industry, prompting the Portuguese government to leverage the image of Cristiano Ronaldo, one of the world's best players, to attract more Chinese tourists. According to statistics from the World Tourism Organization, Chinese people spent over 100 million euros on outbound travel this year, a figure expected to double by 2020. This surge in overseas travel will accelerate the pace of immigration for Chinese citizens.
【Beautiful Scenery of Portugal】
Mesquita Nunes, Secretary of State for Tourism of Portugal, stated: "This is a strategic approach to make Portugal famous overseas. Portuguese companies are utilizing Cristiano Ronaldo's star image to cooperate with ten Chinese operators, subsequently promoting Portuguese products to travel agencies." This investment amounts to 450,000 euros.
The purpose of this move is to inject new vitality into Portugal's tourism industry and help the market emerge from its downturn. Last year, Portugal's tourism industry broke several records. The number of overnight stays in the EU reached a high of 2.7 billion, an increase of 1.7% compared to 2013. Nearly half (44%) of these tourists were foreigners.
Since the global financial crisis in 2009, the tourism industry in Portugal has maintained a growth trend. In 2014, revenue from Portugal's tourism industry exceeded 10 billion euros, a year-on-year increase of 12%. By the end of this year, the number of tourists visiting Portugal will approach 12 million.
The Secretary of State indicated that these high figures, which continue to show an upward trend, have led the government to launch new promotional strategies. New products and experiences will contribute to the development of the tourism industry, provide great encouragement for local government and private investment, and simultaneously accelerate the pace of investment immigration to Portugal.
Worldway immigration experts state that as more people choose to travel to Portugal for vacations and immigration, the rental yield for properties in Portugal has become quite substantial. This is a very important benefit for clients intending to invest and immigrate to Portugal, which will help them accelerate their immigration plans. Currently, one can immigrate to Portugal through the Golden Residence Permit policy, which involves investing 500,000 euros in Portuguese real estate to allow the entire family to immigrate. Coupled with the low euro exchange rate, Portuguese real estate is steadily recovering from historical lows, and with strong tourism demand, choosing the Golden Residence Permit policy to immigrate to Portugal is a rare opportunity.
