According to comprehensive news from WorldWay, Portuguese Deputy Prime Minister Paulo Portas announced on the 4th that the Portuguese Tourism Board will establish a permanent representative office in Beijing in 2014. At the same time, the Tourism Board has launched a program to welcome Chinese travelers to improve the quality of service in the local tourism industry for Chinese tourists.
Its Secretary of State Adolfo Mesquita Nunes introduced that the welcome program for China mainly includes training provided by Portuguese tourism service providers and resource integration. For example, there will be 18-hour lectures for industry practitioners at hotels and tourism schools in Lisbon; hotels will adjust menus, food, and television channels according to the preferences of Chinese tourists, and train staff accordingly. In addition, Portugal will also launch a Chinese website.
As the capital of Portugal, Lisbon is now also its political, economic, cultural, and educational center. The Port of Lisbon is the largest seaport in Portugal and is also home to Portuguese higher education institutions. The beautiful seaside resorts along the Atlantic coast in western Lisbon are famous tourist cities in Europe, receiving more than 1 million visitors each year.
It is understood that in 2012, more than 53,000 Chinese travelers visited Portugal, an increase of 33% compared to 2011. Currently, Chinese travelers can fly from Beijing to Dubai, Frankfurt, Paris, and London, and then transfer to Lisbon. Among these, the transfer times from London and Paris are the shortest.
Local media in Portugal reported that after the launch of the "Golden Residence Permit Program," as of February this year, among the 679 approved applicants, 10% are clients from the Chinese immigration agency Jia Shitongda, many of whom chose to invest in real estate in Lisbon to apply for immigration. It is speculated that Lisbon is very likely to become the second Vancouver.
