It is reported that Turismo de Portugal has officially entered the Chinese market through a partnership with TravelLinkMarketing and has appointed TLM as its representative office in China. Through close cooperation with the Chinese tourism industry, it will deeply promote Portugal's tourism resources, tailor tourism products for the Chinese market, and attract more Chinese tourists to visit Portugal.
Currently, China has become Portugal's largest source of tourists outside of the European Union. Data from the Bank of Portugal shows that from January to November last year, the expenditure of Chinese tourists in Portugal increased by 167.7% compared to 2012, reaching 19.17 million euros. Portugal has also formulated a clear tourism promotion plan to showcase its rich and diverse tourism resources, including the capital Lisbon, the southern regions of Alentejo and Algarve, the central region, and the northern regions of Porto and the Douro Valley.
